Branding Black Womanhood

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Exploring the intersection of media and Black womanhood, this work delves into how corporate brands have capitalized on the empowerment of Black women from the era of Essence magazine to the rise of Black Girl Magic. Timeka N. Tounsel critically analyzes the benefits and drawbacks of media visibility and corporate engagement, highlighting the complexities of representation and the commercialization of empowerment in contemporary culture.