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Více o knize
Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Nákup knihy
International marketing, Michael Czinkota, Ilkka A. Ronkainen
- Jazyk
- Rok vydání
- 1995
- Vazba
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 339 Kč
Tady nám chybí tvá recenze.
- Titul
- International marketing
- Jazyk
- anglicky
- Vydavatel
- Dryden Press
- Rok vydání
- 1995
- Vazba
- měkká
- Počet stran
- 815
- ISBN10
- 0030983428
- ISBN13
- 9780030983429
- Série
- Štítky
- Byznys
- Hodnocení
- 3,95 z 5
- Anotace
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.