International Marketing
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Více o knize
INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
Nákup knihy
International Marketing, Ilkka A. Ronkainen, Michael Czinkota
- Jazyk
- Rok vydání
- 2007
- Stav knihy
- Dobrá
- Cena
- 24 Kč
Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- International Marketing
- Jazyk
- anglicky
- Autoři
- Ilkka A. Ronkainen, Michael Czinkota
- Vydavatel
- Thomson
- Rok vydání
- 2007
- Vazba
- měkká
- ISBN10
- 0324361157
- ISBN13
- 9780324361155
- Kategorie
- Marketing a PR
- Anotace
- INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.