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Více o knize
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Nákup knihy
Consumer Behavior, James F. Engel
- Jazyk
- Rok vydání
- 1990
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 6 599 Kč
Tady nám chybí tvá recenze.
- Titul
- Consumer Behavior
- Jazyk
- anglicky
- Autoři
- James F. Engel
- Vydavatel
- Thomson Learning
- Rok vydání
- 1990
- Vazba
- měkká
- Počet stran
- 789
- ISBN10
- 0030288827
- ISBN13
- 9780030288821
- Série
- Štítky
- Byznys, Marketing a PR
- Hodnocení
- 4 z 5
- Anotace
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.