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Focusing on the importance of an authentic brand purpose, this book guides readers on how to effectively communicate that purpose to bridge the say-do gap. It emphasizes strategies for fostering growth, driving innovation, and building customer loyalty by aligning brand actions with stated values. Through practical insights, it aims to help businesses establish a deeper connection with their audience, ultimately enhancing their market presence and impact.
Nákup knihy
Purposeful Brands, Sandy Skees
- Jazyk
- Rok vydání
- 2023
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
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- Titul
- Purposeful Brands
- Podtitul
- How Purpose and Sustainability Drive Brand Value and Positive Change
- Jazyk
- anglicky
- Autoři
- Sandy Skees
- Vydavatel
- Kogan Page
- Rok vydání
- 2023
- Vazba
- pevná
- Počet stran
- 240
- ISBN13
- 9781398609853
- Série
- Hodnocení
- 5 z 5
- Anotace
- Focusing on the importance of an authentic brand purpose, this book guides readers on how to effectively communicate that purpose to bridge the say-do gap. It emphasizes strategies for fostering growth, driving innovation, and building customer loyalty by aligning brand actions with stated values. Through practical insights, it aims to help businesses establish a deeper connection with their audience, ultimately enhancing their market presence and impact.