Hacking Growth

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In an erratic business landscape where competition can emerge overnight and customer loyalties shift unexpectedly, finding rapid growth solutions is essential for survival. This book offers a methodology for companies to quickly discover and optimize strategies to increase market share. Traditionally, product development was the realm of designers and engineers, while data teams focused on reports and marketers aimed to acquire customers. However, today's businesses must dismantle these silos. The authors demonstrate how to integrate data analysis, technical skills, and marketing expertise to devise and test strategies that drive growth. They compile insights into the emerging discipline of digital growth hacking, providing real-world anecdotes and stories that illuminate high-level practices. As companies transition to digital, this guide is essential for anyone in business. Marketers must adapt to new tools for attracting users in an online-driven world. The authors teach readers to analyze data deeply and develop product features that directly drive growth. They address the evolution of marketing into growth hacking, offering a comprehensive guide for those new to this approach. With a focus on sustainable, compounding growth, this book serves as a vital resource for anyone looking to understand the strategies employed by successful growth practitioners in fast-growing companies.