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Více o knize
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
Nákup knihy
Politics, Propaganda, and Public Health, Laura Crosswell, Lance Porter
- Jazyk
- Rok vydání
- 2020
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