Parametry
- 160 stránek
- 6 hodin čtení
Více o knize
"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.
Nákup knihy
The brand flip : Why customers now run companies and how to profit from it, Marty Neumeier
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The brand flip : Why customers now run companies and how to profit from it
- Jazyk
- anglicky
- Autoři
- Marty Neumeier
- Vydavatel
- New Riders
- Rok vydání
- 2015
- Vazba
- měkká
- Počet stran
- 160
- ISBN10
- 0134172817
- ISBN13
- 9780134172811
- Série
- Kolekce
- Voices that matter
- Štítky
- Naučná literatura, Společenské vědy, Umění & Kultura, Byznys, Byznys & Management, Seberozvoj, Psychologická tématika, Psychologie, Design, Podnikání
- První vydání
- 2016
- Původní název
- The Brand Flip: Why Customers Now Run Companies and How to Profit from It
- Hodnocení
- 4,3 z 5
- Anotace
- "The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.