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Více o knize
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Nákup knihy
The CRM handbook : a business guide to customer relationship management, Jill Dyché
- Jazyk
- Rok vydání
- 2005
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Doručení
Platební metody
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- Titul
- The CRM handbook : a business guide to customer relationship management
- Jazyk
- anglicky
- Autoři
- Jill Dyché
- Vydavatel
- Addison-Wesley
- Rok vydání
- 2005
- Vazba
- měkká
- ISBN10
- 0201730626
- ISBN13
- 9780201730623
- Série
- Hodnocení
- 3,5 z 5
- Anotace
- CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.