"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Introducing a Business Model for IT Bloggers, speakers, and software executives, this book helps you to learn how to assess your current and future IT profile. It allows aligning your IT organization with business priorities. It helps to map technology delivery plans according to business priorities.