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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
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Více o knize
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Peter Fader
- Jazyk
- Rok vydání
- 2018
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- Titul
- The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- Jazyk
- anglicky
- Autoři
- Peter Fader
- Vydavatel
- WHARTON SCHOOL PR
- Rok vydání
- 2018
- Vazba
- měkká
- Počet stran
- 136
- ISBN10
- 1613630905
- ISBN13
- 9781613630907
- Série
- Hodnocení
- 3,55 z 5
- Anotace
- A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.