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From Global to Metanational

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Více o knize

For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR

Parametry

ISBN
9780875848709
Nakladatelství
Harvard Business Press

Kategorie

Varianta knihy

2001

Nákup knihy

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