Parametry
- 560 stránek
- 20 hodin čtení
Více o knize
How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.
Nákup knihy
Global strategic management, Philippe Lasserre
- Jazyk
- Rok vydání
- 2012
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Global strategic management
- Jazyk
- anglicky
- Autoři
- Philippe Lasserre
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 2012
- Vazba
- měkká
- Počet stran
- 560
- ISBN10
- 0230293816
- ISBN13
- 9780230293816
- Série
- Hodnocení
- 3,8 z 5
- Anotace
- How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.