Knihu momentálně nemáme skladem
Parametry
Kategorie
Více o knize
Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
Nákup knihy
The Advertised Mind, Erik Du Plessis
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (měkká)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- The Advertised Mind
- Jazyk
- anglicky
- Autoři
- Erik Du Plessis
- Vydavatel
- Kogan Page Ltd
- Rok vydání
- 2008
- Vazba
- měkká
- ISBN10
- 074945024X
- ISBN13
- 9780749450243
- Kategorie
- Podnikání a ekonomie
- Anotace
- Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.