Více o knize
A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. are studying marketing communications but should also useful for practitioners. There are real-world examples, mini-cases, chapter summaries, review questions and suggested further reading. It offers coverage from brands including: Pringles, Pepsi Max, Mercedes, Pantene, Redbull and Yahoo!
Nákup knihy
Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Marketing Communications
- Podtitul
- A European Perspective - Second Edition
- Jazyk
- anglicky
- Vydavatel
- Financial Times Management
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 578
- ISBN10
- 0273685007
- ISBN13
- 9780273685005
- Série
- Hodnocení
- 4,1 z 5
- Anotace
- A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. are studying marketing communications but should also useful for practitioners. There are real-world examples, mini-cases, chapter summaries, review questions and suggested further reading. It offers coverage from brands including: Pringles, Pepsi Max, Mercedes, Pantene, Redbull and Yahoo!