Parametry
- 288 stránek
- 11 hodin čtení
Více o knize
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."--Slashdot.org"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."--The Globe and Mail"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."--The Wall Street Journal"This wonderful book will change the way you think and act in many realms of your life."--Philip Zimbardo former president, American Psychological Association
Nákup knihy
The Power of Persuasion, Robert Levine
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Power of Persuasion
- Jazyk
- anglicky
- Autoři
- Robert Levine
- Vydavatel
- WILEY
- Rok vydání
- 2006
- Vazba
- měkká
- Počet stran
- 288
- ISBN10
- 0471763179
- ISBN13
- 9780471763178
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Psychologická tématika, Osobní růst, Management & HR, Vůdcovství
- Hodnocení
- 3,9 z 5
- Anotace
- "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."--Slashdot.org"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."--The Globe and Mail"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."--The Wall Street Journal"This wonderful book will change the way you think and act in many realms of your life."--Philip Zimbardo former president, American Psychological Association