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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Vydání
Nákup knihy
Branded Entertainment, Jean-Marc Lehu
- Jazyk
- Rok vydání
- 2007
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Branded Entertainment
- Jazyk
- anglicky
- Autoři
- Jean-Marc Lehu
- Vydavatel
- Kogan Page Publishers
- Vydavatel
- 2007
- Vazba
- pevná s přebalem
- ISBN10
- 0749449403
- ISBN13
- 9780749449407
- Kategorie
- Podnikání a ekonomie
- Anotace
- Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.