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Více o knize
Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Nákup knihy
How Brands Become Icons, Deborah Holtz
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- How Brands Become Icons
- Jazyk
- anglicky
- Autoři
- Deborah Holtz
- Vydavatel
- Conta Gromberg Communication
- Rok vydání
- 2004
- Vazba
- pevná
- Počet stran
- 263
- ISBN10
- 1578517745
- ISBN13
- 9781578517749
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Design, Marketing & Prodej, Kultura a společnost, Postgraduální studium
- Hodnocení
- 3,8 z 5
- Anotace
- Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.