Deborah Holtz Knihy

Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

From social media to hipster menus, avocados are trending, and this utterly original cookbook from the avocado's native Mexico celebrates the fruit that went from Aztec aphrodisiac to twenty-first-century clean-eating superfood.