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Více o knize
Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.
Nákup knihy
Changing the Game, Jim Host
- Jazyk
- Rok vydání
- 2020
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- (pevná)
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- Titul
- Changing the Game
- Podtitul
- My Career in Collegiate Sports Marketing
- Jazyk
- anglicky
- Autoři
- Jim Host
- Vydavatel
- The University Press of Kentucky
- Rok vydání
- 2020
- Vazba
- pevná
- Počet stran
- 296
- ISBN13
- 9780813179551
- Série
- Štítky
- Naučná literatura, Mapy & Cestování, Hobby, Cestování
- Hodnocení
- 4,55 z 5
- Anotace
- Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.