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Více o knize
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Nákup knihy
Brand Failures, Matt Haig
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 79 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Brand Failures
- Podtitul
- The Truth About the 100 Biggest Branding Mistakes of All Time
- Jazyk
- anglicky
- Autoři
- Matt Haig
- Vydavatel
- Kogan Page Business Books
- Rok vydání
- 2003
- Vazba
- pevná
- Počet stran
- 310
- ISBN10
- 0749439270
- ISBN13
- 9780749439279
- Série
- Štítky
- Naučná literatura, Historické téma, Byznys, Byznys & Management, Historie, Příručky a návody, Management & HR, Průvodce
- Hodnocení
- 3,55 z 5
- Anotace
- "This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing