Vyprodáno
Více o knize
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Nákup knihy
Brand Failures, Matt Haig
- Jazyk
- Rok vydání
- 2003
- Vazba
- (pevná)
Jakmile se objeví, pošleme e-mail.
Tady nám chybí tvá recenze.
- Titul
- Brand Failures
- Podtitul
- The Truth About the 100 Biggest Branding Mistakes of All Time
- Jazyk
- anglicky
- Autoři
- Matt Haig
- Vydavatel
- Kogan Page Business Books
- Rok vydání
- 2003
- Vazba
- pevná
- Počet stran
- 310
- ISBN10
- 0749439270
- ISBN13
- 9780749439279
- Série
- Kategorie
- Štítky
- Historické téma, Byznys, Příručky a návody, Průvodce
- Hodnocení
- 3,55 z 5
- Anotace
- "This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing