Perennial Seller

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Bestselling author and marketing strategist Ryan Holiday reveals to creatives—authors, entrepreneurs, musicians, filmmakers, and artists—how to create and market enduring works. In industries like Hollywood, Silicon Valley, and publishing, projects often face harsh deadlines for success, leading to a culture that prioritizes fleeting trends over lasting impact. This shortsightedness has cluttered the media landscape with temporary fads. In contrast, true greats focus on the idea that their work should endure. For example, Zildjian has been a leading cymbal maker since 1623, and Iron Maiden has sold 85 million albums over four decades without mainstream media support. Robert Greene's first book gained popularity a decade after its release, ultimately selling over a million copies. Holiday refers to these enduring works as Perennial Sellers—timeless resources that appreciate in value over time, much like blue-chip investments. They are not mere flukes; they are crafted to last. Holiday provides a roadmap for readers to create and market their own classic works, drawing from interviews with renowned creatives and a thorough examination of timeless classics across genres. This empowering guide offers innovative principles for achieving lasting success, whether in writing, business, music, or film.