Knihu momentálně nemáme skladem
Více o knize
Focusing on the creation of value, this guide offers practical insights into developing effective marketing plans that benefit both profits and customer satisfaction. It emphasizes the importance of understanding stakeholder needs and crafting strategies that resonate with them, ensuring a holistic approach to marketing that goes beyond mere financial gains.
Nákup knihy
Building Value through Marketing, Philip Sugai
- Jazyk
- Rok vydání
- 2020
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Building Value through Marketing
- Podtitul
- A Step-by-Step Guide
- Jazyk
- anglicky
- Autoři
- Philip Sugai
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 226
- ISBN13
- 9780367472832
- Série
- Anotace
- Focusing on the creation of value, this guide offers practical insights into developing effective marketing plans that benefit both profits and customer satisfaction. It emphasizes the importance of understanding stakeholder needs and crafting strategies that resonate with them, ensuring a holistic approach to marketing that goes beyond mere financial gains.