Parametry
- 398 stránek
- 14 hodin čtení
Více o knize
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Nákup knihy
The Strategy and Tactics of Pricing, Thomas T. Nagle, Reed K. Holden
- Jazyk
- Rok vydání
- 2002
- product-detail.submit-box.info.binding
- (pevná)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Strategy and Tactics of Pricing
- Podtitul
- A Guide to Profitable Decision Making
- Jazyk
- anglicky
- Autoři
- Thomas T. Nagle, Reed K. Holden
- Vydavatel
- Routledge
- Rok vydání
- 2002
- Vazba
- pevná
- Počet stran
- 398
- ISBN10
- 013026248X
- ISBN13
- 9780130262486
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Management & HR, Finance, Podnikání
- Hodnocení
- 4,1 z 5
- Anotace
- Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.