Vyprodáno
Více o knize
For undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
Nákup knihy
Business Market Management, James C. Anderson, James A. Narus
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Business Market Management
- Jazyk
- anglicky
- Autoři
- James C. Anderson, James A. Narus
- Vydavatel
- Pearson
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 460
- ISBN10
- 0131230093
- ISBN13
- 9780131230095
- Série
- Anotace
- For undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.