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Parametry
- 140 stránek
- 5 hodin čtení
Více o knize
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Nákup knihy
Advertising: A Very Short Introduction, Winston Fletcher
- Jazyk
- Rok vydání
- 2010
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
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- Titul
- Advertising: A Very Short Introduction
- Jazyk
- anglicky
- Autoři
- Winston Fletcher
- Vydavatel
- Oxford University Press
- Rok vydání
- 2010
- Vazba
- měkká
- Počet stran
- 140
- ISBN10
- 0199568928
- ISBN13
- 9780199568925
- Série
- Hodnocení
- 3,25 z 5
- Anotace
- Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.