Zatímco Winston Fletcher působil jako lékař a vlivný organizátor v lékařské profesi, jeho skutečné literární nadání se projevilo v jeho psaní. Zkoumal složitosti lidské zkušenosti a často se zaměřoval na témata morálky, odpovědnosti a dopadu vědy na společnost. Jeho styl byl pronikavý a bystrý, vybízel čtenáře k zamyšlení nad hlubšími otázkami života a etiky. Fletcherovo dílo nabízí jedinečnou perspektivu na výzvy moderní doby, zkoumanou zevnitř srdce medicíny.
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best- known commentators.
Grammar practice is a crucial part of any language course, and students need time to individually consolidate recently acquired language. This easy-to-use resource provides thorough practice of key structures through a series of fun cartoons.
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.* Focuses on the reader's needs* Focuses on the strategic issues of e-learning* Informed by key business drivers* Supported and endorsed by PWC Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants