Parametry
Kategorie
Více o knize
This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.
Nákup knihy
Exploring Public Relations, Ralph Tench, Liz Yeomans
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (měkká)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Exploring Public Relations
- Jazyk
- anglicky
- Autoři
- Ralph Tench, Liz Yeomans
- Rok vydání
- 2006
- Vazba
- měkká
- ISBN10
- 0273688898
- ISBN13
- 9780273688891
- Kategorie
- Podnikání a ekonomie
- Anotace
- This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.