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Více o knize
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Nákup knihy
Marketing 4e, Evans Berman
- Jazyk
- Rok vydání
- 1990
- Vazba
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 59 Kč
Nikdo zatím neohodnotil.
- Titul
- Marketing 4e
- Jazyk
- anglicky
- Autoři
- Evans Berman
- Vydavatel
- Macmillan
- Rok vydání
- 1990
- Vazba
- pevná
- ISBN10
- 0023344016
- ISBN13
- 9780023344015
- Série
- Štítky
- Byznys, Marketing a PR
- Anotace
- Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.