Přes Balíkovnu doručujeme za 49 Kč

Knihobot
1/3

Hooked: how to build habit-forming products

Autoři

Více o knize

This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.

Parametry

ISBN
9780241184837
Nakladatelství
Penguin Business

Kategorie

Varianta knihy

2019, pevná s přebalem

Nákup knihy

Jakmile ji vyčmucháme, pošleme vám e-mail.