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Sport Sponsorship Insights
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Focusing on the importance of sponsorship in modern sports business, this book provides a practical introduction to the subject. It explains essential concepts and surveys the tools necessary for success in the field. Additionally, readers will gain insights from experienced authors who blend industry knowledge with academic expertise, showcasing real-world practices in sport sponsorship.
Vydání
Nákup knihy
Sport Sponsorship Insights, Mark Harrison, Norm O'Reilly, Gashaw Abeza
- Jazyk
- Rok vydání
- 2021
- Vazba
- (pevná)
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- Titul
- Sport Sponsorship Insights
- Jazyk
- anglicky
- Autoři
- Mark Harrison, Norm O'Reilly, Gashaw Abeza
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2021
- Vazba
- pevná
- Počet stran
- 138
- ISBN13
- 9780367723941
- Série
- Štítky
- Vysokoškolské učebnice, Sport
- Anotace
- Focusing on the importance of sponsorship in modern sports business, this book provides a practical introduction to the subject. It explains essential concepts and surveys the tools necessary for success in the field. Additionally, readers will gain insights from experienced authors who blend industry knowledge with academic expertise, showcasing real-world practices in sport sponsorship.