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Cultural Intelligence for Marketers
Building an Inclusive Marketing Strategy
Hodnocení knihy
Více o knize
Advanced cultural insights are essential for transforming marketing strategies into more inclusive and effective processes. This book guides readers in developing cultural intelligence, offering practical steps to enhance marketing efforts and ensure they resonate with diverse audiences. By focusing on inclusivity, it equips marketers with the tools to create campaigns that genuinely reflect and respect cultural differences.
Vydání
Nákup knihy
Cultural Intelligence for Marketers, Anastasia Karklina Gabriel
- Jazyk
- Rok vydání
- 2024
- Vazba
- (pevná)
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Doručení
Platební metody
4,0
Velmi dobrá
5 Hodnocení
Tady nám chybí tvá recenze.
- Titul
- Cultural Intelligence for Marketers
- Podtitul
- Building an Inclusive Marketing Strategy
- Jazyk
- anglicky
- Vydavatel
- Kogan Page
- Rok vydání
- 2024
- Vazba
- pevná
- Počet stran
- 280
- ISBN13
- 9781398614055
- Série
- Kategorie
- Štítky
- Byznys
- Hodnocení
- 4 z 5
- Anotace
- Advanced cultural insights are essential for transforming marketing strategies into more inclusive and effective processes. This book guides readers in developing cultural intelligence, offering practical steps to enhance marketing efforts and ensure they resonate with diverse audiences. By focusing on inclusivity, it equips marketers with the tools to create campaigns that genuinely reflect and respect cultural differences.