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Creating the Viewer
Market Research and the Evolving Media Ecosystem
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Exploring the often-overlooked realm of primary media market research, this book delves into various methodologies employed to analyze viewer perceptions within the industry. It uncovers how audiences are represented and understood, shedding light on the intricate relationship between media producers and their target demographics. Through detailed examination, it reveals the complexities of viewer profiling and the impact of market research on media content.
Vydání
Nákup knihy
Creating the Viewer, Justin Wyatt
- Jazyk
- Rok vydání
- 2024
- Vazba
- (pevná)
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- Titul
- Creating the Viewer
- Podtitul
- Market Research and the Evolving Media Ecosystem
- Jazyk
- anglicky
- Autoři
- Justin Wyatt
- Rok vydání
- 2024
- Vazba
- pevná
- Počet stran
- 288
- ISBN13
- 9781477316511
- Série
- Kategorie
- Štítky
- Byznys
- Anotace
- Exploring the often-overlooked realm of primary media market research, this book delves into various methodologies employed to analyze viewer perceptions within the industry. It uncovers how audiences are represented and understood, shedding light on the intricate relationship between media producers and their target demographics. Through detailed examination, it reveals the complexities of viewer profiling and the impact of market research on media content.