Clicks, Bricks & Brands
Autoři
Více o knize
This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor and Gamble, Lego, Playstation, and Toys "R" Us.
Varianta knihy
2002, pevná s přebalem
Nákup knihy
Jakmile ji vyčmucháme, pošleme vám e-mail.