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Parametry
- 440 stránek
- 16 hodin čtení
Více o knize
Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.
Nákup knihy
Brand Management, Michael Beverland, Pinar Cankurtaran
- Jazyk
- Rok vydání
- 2024
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Doručení
Platební metody
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- Titul
- Brand Management
- Jazyk
- anglicky
- Vydavatel
- SAGE Publications Ltd
- Rok vydání
- 2024
- Vazba
- pevná
- Počet stran
- 440
- ISBN13
- 9781529616989
- Série
- Štítky
- Naučná literatura, Společenské vědy, Učebnice, Byznys, Byznys & Management, Právní tématika, Právo
- Anotace
- Focusing on contemporary brand management and innovation, this textbook explores the dynamic interactions between companies and consumers in the co-creation of brands. It offers insights into current practices and strategies, making it an essential resource for students looking to understand the evolving landscape of branding in today's marketplace.