Knihu momentálně nemáme skladem
Parametry
- 392 stránek
- 14 hodin čtení
Více o knize
This book emphasizes the importance of data-driven marketing in the age of AI and advanced analytics. It offers a hands-on approach using real-world datasets and case studies, blending technical skills with marketing theory. Ideal for advanced marketing students and professionals, it includes supportive online resources for instructors.
Nákup knihy
Applied Marketing Analytics Using R, Raoul V. Kübler, Gokhan Yildirim
- Jazyk
- Rok vydání
- 2023
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Applied Marketing Analytics Using R
- Jazyk
- anglicky
- Autoři
- Raoul V. Kübler, Gokhan Yildirim
- Rok vydání
- 2023
- Vazba
- pevná
- Počet stran
- 392
- ISBN13
- 9781529768732
- Série
- Štítky
- Naučná literatura, Společenské vědy, Učebnice, Byznys, Byznys & Management, Právní tématika, Právo
- Anotace
- This book emphasizes the importance of data-driven marketing in the age of AI and advanced analytics. It offers a hands-on approach using real-world datasets and case studies, blending technical skills with marketing theory. Ideal for advanced marketing students and professionals, it includes supportive online resources for instructors.