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Hodnocení knihy
Parametry
- 298 stránek
- 11 hodin čtení
Více o knize
"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
Nákup knihy
Creating Brand Loyalty, Richard D. Czerniawski, Michael W. Maloney
- Jazyk
- Rok vydání
- 1999
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- Creating Brand Loyalty
- Podtitul
- The Managment of Power Positioning and Really Great Advertising
- Jazyk
- anglicky
- Vydavatel
- Hudson House Publishing
- Rok vydání
- 1999
- Vazba
- měkká
- Počet stran
- 298
- ISBN10
- 1587768143
- ISBN13
- 9781587768149
- Série
- Hodnocení
- 3 z 5
- Anotace
- "The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.