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Více o knize
This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
Nákup knihy
Principles of Marketing, Frances Brassington, Stephen Pettitt
- Jazyk
- Rok vydání
- 2003
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- (měkká),
- Stav knihy
- Dobrá
- Cena
- 129 Kč
Doručení
Platební metody
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- Titul
- Principles of Marketing
- Jazyk
- anglicky
- Vydavatel
- Prentice Hall
- Rok vydání
- 2003
- Vazba
- měkká
- ISBN10
- 0273657917
- ISBN13
- 9780273657910
- Série
- Hodnocení
- 3,25 z 5
- Anotace
- This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.





