Kupuješ přesně tu knihu, která je na fotce
Parametry
- 512 stránek
- 18 hodin čtení
Více o knize
'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
Nákup knihy
Product Management, Donald R. Lehmann, Russell S. Winer
- Jazyk
- Rok vydání
- 2005
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 259 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Product Management
- Jazyk
- anglicky
- Vydavatel
- Irwin Professional Pub
- Rok vydání
- 2005
- Vazba
- pevná
- Počet stran
- 512
- ISBN10
- 0072865989
- ISBN13
- 9780072865981
- Série
- Hodnocení
- 4,1 z 5
- Anotace
- 'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.