Vyprodáno
Více o knize
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Nákup knihy
International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Jazyk
- Rok vydání
- 2002
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- International marketing : strategy planning, market entry & implementation
- Jazyk
- anglicky
- Autoři
- Jim Blythe, Roger Bennett
- Vydavatel
- Kogan Page
- Rok vydání
- 2002
- Vazba
- měkká
- Počet stran
- 362
- ISBN10
- 0749438088
- ISBN13
- 9780749438081
- Série
- Anotace
- Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.