Knihobot

Jim Blythe

    Financial cryptography and data security
    Principles and Practice of Marketing
    Marketing
    Business to Business Marketing Management
    Marketing Strategy
    Challenges of Change
    • Challenges of Change

      • 94 stránek
      • 4 hodiny čtení
      5,0(1)Ohodnotit

      Focusing on proactive financial planning for seniors, the book emphasizes the importance of preparing for retirement beyond mere savings. Author James Blythe shares real-life stories from his experience as a reverse mortgage specialist, illustrating the challenges faced by seniors, such as loss of a spouse or financial instability. He advocates for a holistic approach, highlighting the necessity of maintaining both mental and physical health to ensure a fulfilling retirement. Blythe's insights aim to empower seniors to navigate life's uncertainties with confidence.

      Challenges of Change
    • Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.

      Marketing Strategy
    • Business to Business Marketing Management

      A Global Perspective

      • 520 stránek
      • 19 hodin čtení

      Focusing on the complexities of Business to Business (B2B) markets, this textbook emphasizes the distinct skillset required for effective marketing in these challenging environments. It features an international perspective, incorporating contributions from a diverse team of authors and real-life case studies from around the world, making it a valuable resource for understanding global B2B strategies.

      Business to Business Marketing Management
    • Marketing

      • 192 stránek
      • 7 hodin čtení

      Focusing on the fundamentals of marketing, this companion serves as a comprehensive guide for students looking to deepen their understanding of key concepts. It offers practical support for exam preparation and writing assessments while encouraging critical thinking and a marketer's mindset. The book aims to enhance analytical skills in alignment with course requirements, making it an invaluable resource for anyone studying marketing.

      Marketing
    • Principles and Practice of Marketing

      • 800 stránek
      • 28 hodin čtení

      Jim Blythe's "Principles and Practice of Marketing" offers a comprehensive introduction to marketing beyond just advertising. It explores product research, innovation, and customer relationships, featuring real-life examples from well-known brands. The textbook addresses evolving topics like digital technologies and globalization, making it essential for students.

      Principles and Practice of Marketing
    • Financial cryptography and data security

      • 151 stránek
      • 6 hodin čtení

      This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable Security, USEC 2012, and the third Workshop on Ethics in Computer Security Research, WECSR 2012, held in conjunction with the 16th International Conference on Financial Cryptology and Data Security, FC 2012, in Kralendijk, Bonaire. The 13 revised full papers presented were carefully selected from numerous submissions and cover all aspects of data security. The goal of the USEC workshop was to engage on all aspects of human factors and usability in the context of security. The goal of the WECSR workshop was to continue searching for a new path in computer security that is Institutional review boards at academic institutions, as well as compatible with ethical guidelines for societies at government institutions.

      Financial cryptography and data security
    • Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.

      International marketing : strategy planning, market entry & implementation
    • Consumer Behaviour

      • 472 stránek
      • 17 hodin čtení
      3,5(2)Ohodnotit

      Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades.

      Consumer Behaviour
    • CIM Coursebook Marketing Essentials

      • 186 stránek
      • 7 hodin čtení
      3,6(5)Ohodnotit

      The coursebook is designed for CIM students, featuring a variety of learning objectives, activities, and summaries to enhance understanding of marketing theory. It is structured to align with the CIM syllabus, ensuring relevance and ease of use. Additionally, students gain access to MARKETINGONLINE, an online resource that provides further support and interactive learning opportunities, available at any time. This comprehensive approach aims to effectively prepare students for their CIM studies.

      CIM Coursebook Marketing Essentials
    • Essentials of Marketing

      • 384 stránek
      • 14 hodin čtení
      3,0(2)Ohodnotit

      Core marketing concepts are explored through real-life examples, providing readers with practical insights and applications. The book emphasizes understanding fundamental principles and their relevance in today’s market, making it an essential resource for anyone looking to enhance their marketing knowledge and skills.

      Essentials of Marketing