Vyprodáno
Parametry
- 232 stránek
- 9 hodin čtení
Více o knize
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
Nákup knihy
Key Concepts in Marketing, Jim Blythe
- Jazyk
- Rok vydání
- 2009
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Doručení
Platební metody
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- Titul
- Key Concepts in Marketing
- Jazyk
- anglicky
- Autoři
- Jim Blythe
- Vydavatel
- SAGE
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 232
- ISBN10
- 1847874991
- ISBN13
- 9781847874993
- Série
- Hodnocení
- 3,2 z 5
- Anotace
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.