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Více o knize
Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.
Nákup knihy
Marketing Strategy, Jim Blythe
- Jazyk
- Rok vydání
- 2002
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Marketing Strategy
- Jazyk
- anglicky
- Autoři
- Jim Blythe
- Vydavatel
- McGraw-Hill Education
- Rok vydání
- 2002
- Vazba
- měkká
- ISBN10
- 0077098420
- ISBN13
- 9780077098421
- Série
- Hodnocení
- 4 z 5
- Anotace
- Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.