Marketing Strategy

Autoři

Jim Blythe

Hodnocení knihy

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Parametry

Marketing & Prodej

Více o knize

Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.

Nákup knihy

Marketing Strategy, Jim Blythe

Jazyk
Rok vydání: 2002
Vazba: (měkká)

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Doručení

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4,0

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1 Hodnocení

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Titul: Marketing Strategy
Jazyk: anglicky
Autoři: Jim Blythe
Vydavatel: McGraw-Hill Education
Rok vydání: 2002
Vazba: měkká
ISBN10: 0077098420
ISBN13: 9780077098421
Série
Kategorie: Naučná literatura Byznys & Management Marketing & Prodej
Štítky: Byznys
Hodnocení: 4 z 5
Anotace: Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.