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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Nákup knihy
Essentials of Marketing Communications, Jim Blythe
- Jazyk
- Rok vydání
- 2006
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 149 Kč
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- Titul
- Essentials of Marketing Communications
- Podtitul
- Third Edition
- Jazyk
- anglicky
- Autoři
- Jim Blythe
- Vydavatel
- Pearson College Div
- Rok vydání
- 2006
- Vazba
- měkká
- Počet stran
- 332
- ISBN10
- 027370205X
- ISBN13
- 9780273702054
- Série
- Kategorie
- Štítky
- Byznys, Marketing a PR
- Anotace
- Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.