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Demystifying Marketing: A Guide to the Fundamentals for Engineers
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Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.
Nákup knihy
Demystifying Marketing: A Guide to the Fundamentals for Engineers, Patrick Forsyth
- Jazyk
- Rok vydání
- 2007
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Demystifying Marketing: A Guide to the Fundamentals for Engineers
- Jazyk
- anglicky
- Autoři
- Patrick Forsyth
- Vydavatel
- Institution of Engineering & Technology
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 216
- ISBN13
- 9780863418068
- Kategorie
- Podnikání a ekonomie, Elektrotechnika
- Anotace
- Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.