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Více o knize
Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.
Nákup knihy
Marketing Planning & Strategy, John Dawes
- Jazyk
- Rok vydání
- 2021
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- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing Planning & Strategy
- Podtitul
- A Practical Introduction
- Jazyk
- anglicky
- Autoři
- John Dawes
- Vydavatel
- SAGE Publishing Ltd
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 296
- ISBN13
- 9781529760132
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.