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Focusing on the intersection of digitalization and pricing, this book offers insights into how to leverage pricing strategies for profit maximization. It covers foundational concepts, modeling techniques, and real-world implementation examples, addressing contemporary challenges posed by digital advancements. Readers will learn to adopt innovative revenue and pricing models to secure a competitive edge across various industries, including automotive, machinery, and telecommunications, drawing from the author's extensive cross-industry experience.
Nákup knihy
Digital Pricing, Frank Frohmann
- Jazyk
- Rok vydání
- 2024
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Doručení
Platební metody
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- Titul
- Digital Pricing
- Podtitul
- A Guide to Strategic Pricing for the Digital Economy
- Jazyk
- anglicky
- Autoři
- Frank Frohmann
- Vydavatel
- Springer International Publishing
- Rok vydání
- 2024
- Vazba
- měkká
- Počet stran
- 356
- ISBN13
- 9783031245930
- Série
- Anotace
- Focusing on the intersection of digitalization and pricing, this book offers insights into how to leverage pricing strategies for profit maximization. It covers foundational concepts, modeling techniques, and real-world implementation examples, addressing contemporary challenges posed by digital advancements. Readers will learn to adopt innovative revenue and pricing models to secure a competitive edge across various industries, including automotive, machinery, and telecommunications, drawing from the author's extensive cross-industry experience.