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Flying Off Course
Airline Economics and Marketing
Autoři
Více o knize
Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
Nákup knihy
Flying Off Course, Rigas Doganis
- Jazyk
- Rok vydání
- 2019
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Flying Off Course
- Podtitul
- Airline Economics and Marketing
- Jazyk
- anglicky
- Autoři
- Rigas Doganis
- Vydavatel
- Routledge
- Rok vydání
- 2019
- Vazba
- pevná
- Počet stran
- 342
- ISBN13
- 9781138224230
- Kategorie
- Doprava
- Anotace
- Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.