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Flying off course : airline economics and marketing

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This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

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Flying off course : airline economics and marketing, Rigas Doganis

Jazyk
Rok vydání
2019
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Titul
Flying off course : airline economics and marketing
Jazyk
anglicky
Rok vydání
2019
Série
Hodnocení
5 z 5
Anotace
This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.