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The Marketing Plan Handbook, 6th Edition
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Focusing on a streamlined approach, this handbook provides a step-by-step method for creating effective marketing plans. It emphasizes clarity and conciseness, ensuring that readers can craft strategically viable plans. The book outlines fundamental principles and presents a comprehensive framework that covers all essential components of a marketing plan, making it an invaluable resource for marketers seeking to enhance their planning skills.
Nákup knihy
The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Jazyk
- Rok vydání
- 2020
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Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- The Marketing Plan Handbook, 6th Edition
- Jazyk
- anglicky
- Autoři
- Alexander Chernev
- Vydavatel
- Cerebellum Press
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 156
- ISBN13
- 9781936572670
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on a streamlined approach, this handbook provides a step-by-step method for creating effective marketing plans. It emphasizes clarity and conciseness, ensuring that readers can craft strategically viable plans. The book outlines fundamental principles and presents a comprehensive framework that covers all essential components of a marketing plan, making it an invaluable resource for marketers seeking to enhance their planning skills.