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Více o knize
Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.
Nákup knihy
Strategic Marketing Management - The Framework, 10th Edition, Alexander Chernev
- Jazyk
- Rok vydání
- 2019
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
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- Titul
- Strategic Marketing Management - The Framework, 10th Edition
- Jazyk
- anglicky
- Autoři
- Alexander Chernev
- Vydavatel
- Cerebellum Press
- Rok vydání
- 2019
- Vazba
- pevná
- Počet stran
- 320
- ISBN13
- 9781936572748
- Série
- Hodnocení
- 4 z 5
- Anotace
- Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.