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Strategic Marketing Management - The Framework, 10th Edition
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Více o knize
Focusing on marketing as a value-creation process, this book outlines essential marketing strategies and provides a systematic approach to management. It introduces a value-based framework for crafting effective market offerings and equips managers with practical tools to tackle specific business challenges and seize market opportunities. The combination of theoretical insights and actionable strategies makes it a valuable resource for understanding and implementing successful marketing practices.
Nákup knihy
Strategic Marketing Management - The Framework, 10th Edition, Alexander Chernev
- Jazyk
- Rok vydání
- 2019
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Strategic Marketing Management - The Framework, 10th Edition
- Jazyk
- anglicky
- Autoři
- Alexander Chernev
- Vydavatel
- Cerebellum Press
- Rok vydání
- 2019
- Vazba
- měkká
- Počet stran
- 320
- ISBN13
- 9781936572595
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on marketing as a value-creation process, this book outlines essential marketing strategies and provides a systematic approach to management. It introduces a value-based framework for crafting effective market offerings and equips managers with practical tools to tackle specific business challenges and seize market opportunities. The combination of theoretical insights and actionable strategies makes it a valuable resource for understanding and implementing successful marketing practices.