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Account-Based Marketing
The Definitive Handbook for B2B Marketers
Více o knize
Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.
Nákup knihy
Account-Based Marketing, Bev Burgess, Edward Blackwell
- Jazyk
- Rok vydání
- 2025
- Vazba
- (pevná)
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- Titul
- Account-Based Marketing
- Podtitul
- The Definitive Handbook for B2B Marketers
- Jazyk
- anglicky
- Autoři
- Bev Burgess, Edward Blackwell
- Vydavatel
- Kogan Page
- Rok vydání
- 2025
- Vazba
- pevná
- Počet stran
- 288
- ISBN13
- 9781398619159
- Série
- Kategorie
- Štítky
- Anotace
- Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.